Originally Posted by: RayPayas 
Who said anything about stopping the sale of Marklin online?
Ray,
I was still writing within the concept of Marklin marketing strategy.
This whole topic is about price fixing of 10% discount. Since online trading works on the basis of price transparancy, this strategy would harm the market, particularly those most affected are the official dealers themselves - who are bound by contract to Marklin.
So far I can't see that it would harm the grey dealers who has no contract to Marklin anyways - it may even create better growth environment for more of them clogging up eBay. Meaning: less competition offering >10% discount since the official dealers are now gagged. I guess we'll know in few months...
One can only assume that the policy is aimed toward leveling out the playing field between "traditional" vs modern dealers like Lokshop and ETS that can offer bigger discounts online.
As for the rest of your comment in regards to irresponsible "grey" dealers - I would agree that there are many that won't be able to offer the same level of support as a proper dealer would. The worst ones are probably buying factory rejects and selling them for a quick cash at "buyer's risk".
But this is the same with every other electronic or consumer goods that you can buy anywhere today - whether you're buying online or at a physical store.
Problem is, on the Internet, everyone can see the grey dealers' e-Bay shops. If they're operating a side street vendor, they won't be discussed here..
But sellers aren't necessarily "bad" just because they don't own a physical shop.
There are lots of accountable online retailers these days that don't even possess a shop, just a small or large warehouse.
This doesn't mean that they didn't bought from the proper channels,
they won't have the support system in place or can't provide for warranty claims.
They're really just carving themselves a niche out of today's modern retail industry -
and MRR is not immune to this development.
So I believe that customer should always have the choice.
I'll throw in another question:
Would Marklin accepts if a genuine person applies to become an official dealer if he intends to open an online-only dealership?
Would they be accepting if this turns out to be the future of official MRR dealership?
Edited by user 22 February 2011 13:12:02(UTC)
| Reason: Not specified