Spotted this listing on Ebay....



https://www.ebay.de/itm/184216157435

139.00 Euro's!! - these printed items often command high prices and this is not even one of the really old ones.

Various interesting items are found within used to assist the dealers and shops with the display and promotion of Märklin products.

Over the years the scope of the catalogues has varied somewhat.

Some of the earliest date from the 1920's and used Märklin Metall as the basis for the displays, often with 0-gauge railways included but not always. Some of the models were stand-alone in their own right and could include items like Clocks, Towers, displays using rolling balls etc.

Initially the catalogue was called Sonderliste, or 'Special List'

In the 1950's came the "Werbehilfen" catalogues, or "Publicity Aids". Typically this might include Lighted Advertising Signs, Posters, Display Stands, Price Cards etc.

Alongside (but it seems also sometimes in place of), came the "Verkaufsmodelle" (Sales Models). Initially these were often factory-built Display layouts to be placed within a store or even the shop window fully automatic layouts designed to run continuously on a repeating cycle. Sometimes just one train, or on the more elaborate examples three or four trains running. But some catalogues also include static display models.

Into the 60's the Display layouts became listed in the "Schaufensteranlagen" ("Display Layouts" or "Shop Window Displays"). Publicity Aids / Werbehilfen were still available in a separate catalogue.

An item such as the Wunderrad / Wonderwheel first appeared in the 1953 'Werbehilfen' catalogue, yet from 1957 it was listed in the Verkaufsmodelle catalogue. Presumably Märklin were even then not quite sure how to classify them.

Note also that these catalogues were often available in other languages apart from German. Also available were English, French, Italian & Swedish as good examples. In recognition of the home of this wonderful forum, I shall add one Swedish example that I have further below.

Later in the 70's and beyond they appear to have become amalgamated into a single "Verkaufsförderung" or "Sales Promotion" catalogue.

There is much much more to discuss on this topic for those that are interested.

These types of items don't appeal to everyone, but if you do find yourself interested, it's a whole new and fascinating area of Märklin's history to explore.

I know Markus Schild also shares an interest in this area and will no doubt make some valuable comments and contributions.

Cookee


Here's a couple of sample pages from within the 73/74 catalogue listed above...

Edited by user 21 March 2020 03:06:25(UTC)  | Reason: Update Subject Title

I like the clock on page 4. It has that "je ne sais quoi"



for those of still being analogue-istic

I also seem to remember (many moons have come and gone across that big, blue-black thing out there with all the tiny lighty thingies) that someone was selling a Märklin-labelled bicycle rack for riders visiting the store (can't find it now, of course). Pretty cool, as I recall

Hi all, while I don't have much in the way of Märklin advertising, I do have a couple of modern signs and a few small items. For some reason I have a healthy interest in the advertising stuff. Nothing extremely rare but fun to have out for people to see


Here are couple of small items in my workshop.







Rick

Hopefully this one is upright! I got this sign from our local train shop. It came from an estate of a collector who travelled extensively in Europe and may have purchased it from a dealer there. I usually have my 3027 BR44 sitting beneath it.

Mike

This is a case that I got on eBay about 20 years ago. It has plexiglass. The whole thing slides up as the Plexiglas is glued into the board at the top. Not the best design but it works. I think I paid $60.00 back then.

Here is a full picture - it gives me the shameless way to show the rarest trains in my collection - the colored ones.

Hi all,

the Märklin lighted clock No 19425 from 1969.











Got it last year 2nd hand dealer.

Enjoy
Rei/Zurich

MÄRKLIN sign 19018 in ebay.de



Link bellow:

19018

Cheers

Åke

Stumbled across this (no idea of their reputation, but neat stuff none the less):

https://www.wormser-auktionshaus...elzeugauktion-24000.html





Also...a few of cookee's items above would compliment my Beer Cave quite well, I do believe

Dealer stamp from 1949 catalogue - did they become "Hobbies Unlimited" in Chatswood?

Edited by user 01 August 2020 07:49:18(UTC)  | Reason: Not specified

Since posting the above Dealer catalogue covers I've come across a couple more, including my first Dutch one as well and a couple more in Swedish.

Does anyone have any of this Dealer literature in their own library (hard copy or 'e-version')?

So far I know of versions in German (obviously), English, French, Italian, Spanish, Swedish and now Dutch. Possibly they existed in Danish as well?

What a logistical beast to manage each year when you consider all the various items that had to be coordinated and printed, often across multiple languages. It's a whole hidden world behind the scenes when all many of us would ever see is the annual catalogue and assorted instruction booklets and maybe the odd flyer or leaflet.

Dutch 1959/60 "Reclamemateriaal" (Advertising items / Publicity aids) - 100 year Jubilee issue

Hello all,

I got this "Werbehilfen Katlog 1955" recently. There was also the Märklin letter contained, which was send to the dealership.












enjoy
Rei

There's another Wonderwheel / Wunderrad listed on ebay de - watching with interest to see what it goes for.

https://www.ebay.de/itm/234321185178

Needs some work but does have the silver foil "Märklin" signs on the wheel which are often missing (they're missing on mine), and the rotating banner is missing the printed strip and top plate but otherwise mostly all there.

Great project for someone so inclined.. added images for preserving after the auction closes

Hi all, you never know what some people have tucked away in their collection.

I'm looking for a good photo of this folder from 1976. It can easily be confused with the spare parts folders which are similar except this one contains plastic 'pages' for holding the main catalogue, designed to sit on the shop counter for customers to browse through without tearing or wearing out the paper pages. I suspect it is orange but not certain.



It replaces the previous one with this cover from 1974/75



Thanks in advance

Cookee