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Online cookee_nz  
#1 Posted : 19 March 2020 03:23:32(UTC)
cookee_nz

New Zealand   
Joined: 31/12/2010(UTC)
Posts: 3,246
Location: Paremata, Wellington
Spotted this listing on Ebay....

1973-p01.jpg

https://www.ebay.de/itm/184216157435

139.00 Euro's!! - these printed items often command high prices and this is not even one of the really old ones.

Various interesting items are found within used to assist the dealers and shops with the display and promotion of Märklin products.

Over the years the scope of the catalogues has varied somewhat.

Some of the earliest date from the 1920's and used Märklin Metall as the basis for the displays, often with 0-gauge railways included but not always. Some of the models were stand-alone in their own right and could include items like Clocks, Towers, displays using rolling balls etc.

Initially the catalogue was called Sonderliste, or 'Special List'

In the 1950's came the "Werbehilfen" catalogues, or "Publicity Aids". Typically this might include Lighted Advertising Signs, Posters, Display Stands, Price Cards etc.

Alongside (but it seems also sometimes in place of), came the "Verkaufsmodelle" (Sales Models). Initially these were often factory-built Display layouts to be placed within a store or even the shop window fully automatic layouts designed to run continuously on a repeating cycle. Sometimes just one train, or on the more elaborate examples three or four trains running. But some catalogues also include static display models.

Into the 60's the Display layouts became listed in the "Schaufensteranlagen" ("Display Layouts" or "Shop Window Displays"). Publicity Aids / Werbehilfen were still available in a separate catalogue.

An item such as the Wunderrad / Wonderwheel first appeared in the 1953 'Werbehilfen' catalogue, yet from 1957 it was listed in the Verkaufsmodelle catalogue. Presumably Märklin were even then not quite sure how to classify them.

Note also that these catalogues were often available in other languages apart from German. Also available were English, French, Italian & Swedish as good examples. In recognition of the home of this wonderful forum, I shall add one Swedish example that I have further below.

Later in the 70's and beyond they appear to have become amalgamated into a single "Verkaufsförderung" or "Sales Promotion" catalogue.

There is much much more to discuss on this topic for those that are interested.

These types of items don't appeal to everyone, but if you do find yourself interested, it's a whole new and fascinating area of Märklin's history to explore.

I know Markus Schild also shares an interest in this area and will no doubt make some valuable comments and contributions.

Cookee


Here's a couple of sample pages from within the 73/74 catalogue listed above...

1973-Werbehilfen (2).jpg

1973-Werbehilfen (3).jpg

Edited by user 21 March 2020 03:06:25(UTC)  | Reason: Update Subject Title

Cookee
Wellington
NZ image
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Online cookee_nz  
#2 Posted : 19 March 2020 03:26:57(UTC)
cookee_nz

New Zealand   
Joined: 31/12/2010(UTC)
Posts: 3,246
Location: Paremata, Wellington
And as promised, from the Swedish "Reklamhjälp" *(Werbehilfen, Publicity Aids) version of 1969

1969 - Marklin Reklamhjalp (SV Werbehilfen) 1969-70 - p01.jpg

1969 - Marklin Reklamhjalp (SV Werbehilfen) 1969-70 - p02.jpg

1969 - Marklin Reklamhjalp (SV Werbehilfen) 1969-70 - p03.jpg

1969 - Marklin Reklamhjalp (SV Werbehilfen) 1969-70 - p04.jpg

1969 - Marklin Reklamhjalp (SV Werbehilfen) 1969-70 - p05.jpg
Cookee
Wellington
NZ image
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Offline Jimmy Thompson  
#3 Posted : 19 March 2020 14:15:29(UTC)
Jimmy Thompson

United States   
Joined: 26/03/2019(UTC)
Posts: 196
Location: Florida Classic but Successful Swampland City
I like the clock on page 4. It has that "je ne sais quoi"

UserPostedImage

for those of still being analogue-istic Wink Wink

I also seem to remember (many moons have come and gone across that big, blue-black thing out there with all the tiny lighty thingies) that someone was selling a Märklin-labelled bicycle rack for riders visiting the store (can't find it now, of course). Pretty cool, as I recall Cool
Jimmy T
Analogue; M-track; Inglenook; KLVM; Gauguin+Van Gogh
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Offline drmusix  
#4 Posted : 19 March 2020 15:53:16(UTC)
drmusix

Germany   
Joined: 16/03/2020(UTC)
Posts: 11
Location: Bayern, Kaufbeuren
Here's one of the signs from the catalogue mentioned above: https://www.ebay-kleinan...ahre/1335201396-234-6048
499€ Blink
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Offline kiwiAlan  
#5 Posted : 20 March 2020 05:43:32(UTC)
kiwiAlan

United Kingdom   
Joined: 23/07/2014(UTC)
Posts: 4,933
Location: ENGLAND, Didcot
Originally Posted by: drmusix Go to Quoted Post
Here's one of the signs from the catalogue mentioned above: https://www.ebay-kleinan...ahre/1335201396-234-6048
499€ Blink


Hmm, around 600mm x 1050mm, not wuite something for the tranroom wall ... Blink
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Online cookee_nz  
#6 Posted : 20 March 2020 23:55:30(UTC)
cookee_nz

New Zealand   
Joined: 31/12/2010(UTC)
Posts: 3,246
Location: Paremata, Wellington
I suspect most of the items produced for display purposes would likely have been produced by external companies specialising in this type of item and using materials that might not normally have been part of Märklin's inventory.

But a few items have been produced mainly from wood and that would be relatively simple to make your own version if such things appeal to you.

The simple display stand 19 202 which was available from 1958 through to the early 60's is a good example and they used the same style for a couple more examples. Perhaps a fun project for some of you stuck at home in lockdown?

1959-60 Jubilaums-Werbehilfen P09.jpg

and in colour, much more attractive (when I find the source of this image I'll acknowledge it) :-)

Blinkschaustuck-19202.jpg

Here are a couple of further examples of the same style...

1959

1959-60 Jubilaums-Werbehilfen P10.jpg

This one from 1962

1962-p08.jpg
Cookee
Wellington
NZ image
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Offline owidgie  
#7 Posted : 21 March 2020 18:55:11(UTC)
owidgie

United States   
Joined: 03/06/2007(UTC)
Posts: 34
Location: SoCal
Hi all, while I don't have much in the way of Märklin advertising, I do have a couple of modern signs and a few small items. For some reason I have a healthy interest in the advertising stuff. Nothing extremely rare but fun to have out for people to see


Here are couple of small items in my workshop.


IMG_3642.JPG

IMG_3643.JPG


Rick
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Offline Soest  
#8 Posted : 23 March 2020 19:40:12(UTC)
Soest


Joined: 05/09/2009(UTC)
Posts: 187
Location: Ottawa, Ontario
20200323_143045.jpg

This is the backdrop to my vintage analogue layout.

Mike
Why do grown men play with trains?
Their wives insist they are insane
But their dreams they won't let down the drain
'Cause there ain't no thing so hard to lose as those disappearing railway blues.
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Offline Soest  
#9 Posted : 24 March 2020 18:11:33(UTC)
Soest


Joined: 05/09/2009(UTC)
Posts: 187
Location: Ottawa, Ontario
20200324_125955.jpg

Hopefully this one is upright! I got this sign from our local train shop. It came from an estate of a collector who travelled extensively in Europe and may have purchased it from a dealer there. I usually have my 3027 BR44 sitting beneath it.

Mike
Why do grown men play with trains?
Their wives insist they are insane
But their dreams they won't let down the drain
'Cause there ain't no thing so hard to lose as those disappearing railway blues.
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Offline Soest  
#10 Posted : 24 March 2020 18:15:14(UTC)
Soest


Joined: 05/09/2009(UTC)
Posts: 187
Location: Ottawa, Ontario
Sorry, can't seem to get it right.

Mike
Why do grown men play with trains?
Their wives insist they are insane
But their dreams they won't let down the drain
'Cause there ain't no thing so hard to lose as those disappearing railway blues.
Offline Unholz  
#11 Posted : 24 March 2020 18:56:21(UTC)
Unholz

Switzerland   
Joined: 29/07/2007(UTC)
Posts: 1,170
Location: Switzerland
Searching Ebay.de or Ebay.ch with the terms Märklin Werbung will bring you lots of results, for instance this piece: https://www.ebay.ch/itm/...2bcf4:g:~I4AAOSwKFNeBg40
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Offline 5HorizonsRR  
#12 Posted : 24 March 2020 20:37:31(UTC)
5HorizonsRR

United States   
Joined: 05/12/2004(UTC)
Posts: 2,914
Location: NY, NY
Originally Posted by: owidgie Go to Quoted Post
Hi all, while I don't have much in the way of Märklin advertising, I do have a couple of modern signs and a few small items. For some reason I have a healthy interest in the advertising stuff. Nothing extremely rare but fun to have out for people to see


Here are couple of small items in my workshop.


IMG_3642.JPG

IMG_3643.JPG


Rick


Hi Rick! Off topic, but who makes those display cases?
FS + SBB Era 2-5 and Vintage Marklin
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Offline owidgie  
#13 Posted : 24 March 2020 22:05:12(UTC)
owidgie

United States   
Joined: 03/06/2007(UTC)
Posts: 34
Location: SoCal
This is a case that I got on eBay about 20 years ago. It has plexiglass. The whole thing slides up as the Plexiglas is glued into the board at the top. Not the best design but it works. I think I paid $60.00 back then.

Here is a full picture - it gives me the shameless way to show the rarest trains in my collection - the colored ones.

IMG_3651.JPG
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Offline 5HorizonsRR  
#14 Posted : 25 March 2020 03:20:07(UTC)
5HorizonsRR

United States   
Joined: 05/12/2004(UTC)
Posts: 2,914
Location: NY, NY
Very cool- it looks great!
FS + SBB Era 2-5 and Vintage Marklin
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