GG1 Fan wrote:Tim-
My Apple:Marklin comparison was made only to point out that a company can have a successful buisness plan of 'locking' their customers into their entire product line.
If one buys a Marklin loco, them by default the track, transformer, switches, signals, digital stuff, et. al. must also be bought from Marklin. Apple is 'almost' the same way if you buy their computers. And like Marklin, bad management decisions and investment in unproven technology almost killed Apple.
Hi Paul,
My point was in the end, despite their greater financial resources (compared to Marklin), it didn't work for Apple.
True, that they kept their reputation as makers of premium PCs, but they never came to dominate the market like they used too... that time had passed.
they were forced to make compromise from their original philosophy in terms of PC business;
And, they were also forced to diversify from the PC business to be where they are at the moment...
Apple nowadays is more renowned for their iPads and iPods more so than their iMacs.
Anyone buying an iPod will not be compelled to buy an iMac. It doesn't work like that anymore.
The point was that a single strategy of trying to "lock in" your customer with your own products will never work,
this was what Apple tried and failed..
You are basically trying to challenge the combined creativity might of the entire world... guess who will win in the end?
The current iMac are even hackable and can even be made to run Microsoft Windows. Talk about exclusivity...
Noone else in the PC business did what Apple tried..
Intel was concentrating on processors, while Microsoft was concentrating on its operating system; and both came to dominate the respective market. Their success, lays with their ability to synergize their strategy with the PC industry, and in cooperation with other PC component makers/sellers.
Marklin OTOH was still trying to out-Apple the old Apple.
Sometimes it's better to be good at just one thing, and do it good enough to better most others and make profit (example: Dell - synergizes Internet and PC assembly) rather than trying to be the best of everything for the sake of it and suffer...
So guess which one will last the test of time? MFX or DCC?
GG1 Fan wrote:
What killed model trains? We all know.
True.. MRR is a dying breed of toys... this is a given.
But does Marklin management even recognize this as a fact?
Their strategy surely didn't reflect that.