river6109 wrote:In my opinion there is no value in getting the same loco in different advertising liveries over and over again.
Märklin must make several versions of each new tooling to get their investment back (they say a completely new tooling can cost 1,000,000 Euro).
In real life, many advertising locos run for one or two years only; therefore it makes sense to make the models in one-time series.
There are few exceptions (the THW loco was blue for several years (the BR 101, not the fantasy V 100), the ZDF Express BR 120 is (AFAIK) still blue. These could have been produced as regular items.
Some folks collect those advertising locos of a specific class (BR 101, BR 120, Re 460). Märklin must make new advertising locos to get that money. Roco and HAG also make many advertising locos.
By having many different colours, they have better chances to have at least one loco for every collector of modern eras.
They sure make the best of their Köf II mould.
The TRAXX locos (BR 185, 145, 146, Re 481, 482, 484, etc.) are in use by many different companies, so many different liveries can be made. Most of them are no advertising locos.
With the V 300, their through with all four possible liveries.
The Senator had two liveries, so I expect that'll come, too.
Is there value in making new Big Boys (same livery, but different number)? Yes, for chaps who couldn't afford the earlier versions and for those who'd like a second (or third) big boy.
The blue DHG 500 (Märklin 3078) was in the catalogue for almost 40 years. These days are gone!
Märklin introduces a new decoder and/or a new motor concept every other year.
The catalogue would be blown up considerably if all one-time series became e. g. three-year series.
Märklin must maximize their profits to get out of debts.
They must know if new advertising one-time series locos help to reach that goal.